To the uninitiated, bombolonis are Italian stuffed doughnuts, bursting with filling and fried to golden perfection. The outside is usually dusted with granulated sugar, giving them the appearance of a soft, powdery ball. It may sound simple, but they taste absolutely divine — at least to anyone with a sweet tooth.
Sugar and I was founded by a pair of siblings, who started baking as a hobby before pursuing it full time. Bombolonis are their signature, but they carry all sorts of desserts, from swirly cinnamon rolls and mouthwatering cakes, to airy Japanese cream puffs.
Sugar and I boasts a brightly lit space with a cheerful, whimsical interior. I especially like the floor tiles.
Moo loves cinnamon rolls, so I got one for her and stole a bite. The texture is a bit firmer than the ones you get from Cinnabon, but it tastes good all the same.
Of course, the stars of the show are the bombolonis. They’re fluffy, and when you press them they kind of ‘bounce’ back like a baby’s cheek. Cue cute aggression!
I got a box of 10 — six which I gave to my aunt, and four we kept for ourselves. The doughnuts come in five flavours: Nutella, Niko Neko Matcha, Cookie Monster, Lotus Biscoff and Strawberry Custard. The Nutella is their signature, but I didn’t get that for my own box because I’m not a big fan of Nutella (blasphemy, I know!)
I ended up trying two flavours; the Cookie Monster and the Strawberry Custard. If you like gooey, chocolatey goodness, I recommend the former. I was surprised at the sheer amount of filling in the doughnut. I come from the JCo / Big Apple doughnut generation (back in the late 2000s to early 2010s, when there was a doughnut craze in Malaysia), and I’ve seen how the fillings became less and less through the years — so it was nice to finally sink my teeth into a real stuffed doughnut that isn’t 3/4 bread.
I made the mistake of putting the bombolonis in the fridge for after-dinner dessert. The Strawberry Custard hardened a little. The taste was still superb though — not too sweet, with just the right amount of milky and eggy — and again, lots and lots of filling. Since the pastries are freshly baked, I think it’s best if they’re enjoyed on the day itself (easy to do coz you won’t be able to stop at just one. lol).
Overall, I was thrilled with my bombolonis — and will definitely make a return visit. If you want to get them delivered, they’re available on beepit. Prices are reasonable for what you’re getting.
SUGAR AND I
110, Jalan SS14/1, Ss 14, 47500 Subang Jaya, Selangor
Open Tuesdays to Sundays, 11AM – 7PM. Closed Mondays.
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