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Irresistibly Fluffy Bomboloni — Sugar and I, Subang Jaya

It was just another day, mindlessly scrolling on social media.

And then I saw it. A post on bombolonis.

They looked sublime. I had to have them.

A bit of Googling later, and the Moo and I were on our way to Subang, to get some scrumptious bombolonis from Sugar and I.

To the uninitiated, bombolonis are Italian stuffed doughnuts, bursting with filling and fried to golden perfection. The outside is usually dusted with granulated sugar, giving them the appearance of a soft, powdery ball. It may sound simple, but I can assure you that they taste absolutely divine — at least to anyone with a sweet tooth.

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Sugar and I was founded by a pair of siblings, who started baking as a hobby before pursuing it full time. Bombolonis are their signature, but they carry all sorts of desserts, from swirly cinnamon rolls and mouthwatering cakes, to airy Japanese cream puffs.

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Cakes in a myriad of flavours, including Vanilla Burnt Cheesecake, Ferrero Roche, Walnut Carrot and Salted Caramel Burnt Cheesecake. Each slice goes for between RM10 to RM14.90.
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Sugar and I boasts a brightly lit space with a cheerful, whimsical interior. I especially like the floor tiles!

At the moment, Sugar and I only does takeaways and delivery.

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Moo loves cinnamon rolls, so I got one for her and stole a bite. The texture is a bit firmer than the ones you get from Cinnabon, but it tastes good all the same.

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Of course, the stars of the show were the bombolonis. They’re fluffy, and when you press them they kind of ‘bounce’ back like a baby’s cheek. Cue cute aggression, or as the saying goes in Malay: ehhh gerammmmnyaaa.

I got a box of 10 — six which I gave to my aunt, and four we kept for ourselves. The doughnuts come in five flavours: Nutella, Niko Neko Matcha, Cookie Monster, Lotus Biscoff and Strawberry Custard. The Nutella is their signature, but I didn’t get that for my own box because I’m not a big fan of Nutella (blasphemy, I know!)

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If you don’t pinch your bomboloni, are you even eating it right? jk.

I ended up trying two flavours; the Cookie Monster and the Strawberry Custard. If you like gooey, chocolatey goodness, I recommend the former. I was surprised at the sheer amount of filling in the doughnut. I come from the JCo / Big Apple doughnut generation (back in the late 2000s to early 2010s, when there was a doughnut craze in Malaysia), and I’ve seen how the fillings became less and less through the years — so it was nice to finally sink my teeth into a real stuffed doughnut that isn’t 3/4 bread.

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Oozy
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I made the mistake of putting the bombolonis in the fridge for after-dinner dessert. The Strawberry Custard kind of hardened a little lol. The taste was still superb though — not too sweet, with just the right amount of milky and eggy — and again, lots and lots of filling. Since the pastries are freshly baked, I think it’s best if they’re enjoyed on the day itself (easy to do coz you won’t be able to stop at just one. lol).

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Got coffee as well. I like the glass bottle, very decanter-esque.

Overall, I was thrilled with my bombolonis — and will definitely make a return visit when I’m able to (Subang isn’t that far from Puchong, but yours truly is an old lady and doesn’t have much energy to travel these days). If you want to get them delivered, they’re available on beepit. Prices are reasonable.

SUGAR AND I

110, Jalan SS14/1, Ss 14, 47500 Subang Jaya, Selangor

Open Tuesdays to Sundays, 11AM – 7PM. Closed Mondays.

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