The Hype Is Real – Lush Finally Opens in Malaysia!

You can probably count on your fingers the number of beauty-related posts there are on this blog, lol. Not a beauty guru, and makeup isn’t really my thing.

But soaps. Soaps I love.

Basically me but with soaps.

When I heard that the UK-based beauty and cosmetics brand Lush was finally opening in Malaysia at Pavilion Kuala Lumpur, I was pretty excited to go check out their store. Good thing I was in town because I would be lazy to drive all the way to KL otherwise, ha

It was the second day since their opening and the place was pretty packed even though it was the middle of the afternoon on a weekday. I can see why though….

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LOOK. AT. THIS. DISPLAY.

If the phrase “Like a kid in a candy store” applies, then this warrants “Like an Eris in a Lush store”. ok lame

But seriously. The colourful and attractive display immediately entices the shopper. I think it’s brilliant how they market it because the stuff doesn’t even have wrappers ffs. They’re basically naked. But it’s arranged in such a way that it looks appealing. Of course, there’s the whole “promoting zero waste” philosophy that they follow. Good thing for them is that it also helps to save on packaging costs.

And that, folks, is how you do marketing and sales. 

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Some Halloween/autumnal/Christmasy-themed bath bombs.

One thing you have to be prepared with when you visit Lush? Bring a pocketload of money. Never been to a Lush overseas, but I am told it is much more affordable (also because of the purchasing power la lol). A bar of 100g soap here will cost you upwards of RM45, while bath bombs start at RM35 per pop.

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Gift boxes for the holiday season!

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Corner for demonstrations, where you get to try the scrubs/soaps/creams/etc. The staff were really friendly and keen to assist.

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DEAR LORD HERE IT COMES MY FAVOURITE PART OF THE DAY LOL

There were so many exotic ‘flavours’ and scents to choose from – sweet, fruity, floral. A lot of them had quirky, tongue-in-cheek names like Baked Alaska,  and not all were ‘block’ shaped like a conventional soap bar. The Golden Pear, for example, was shaped like… a golden pear, lol. Everything looked creamy, rich, decadent and luxurious.

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These were frickin adorable and were aptly named Strawberry Santa. You know, if I saw this alone on a small stand outside I’d probably go wtf is this deformity but again….THE POWER OF MARKETING AND BRANDING

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More gift packs. You can also customise your own.

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I was really tempted to buy the shower jelly (right) because it felt squishy and cold. Apparently you can put it in the fridge but my mom would kill me if the scent of strawberry somehow seeped into the chicken ew

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Lush’s soaps are handmade –  they even have the name of the artisan on them! The ones on sale in the Malaysia store are imported from Japan.

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Looks more like a creamy block of butter or cheese that you can eat > soap lol.

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Shampoo bars in various colours and scents.

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Pic when less busy

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In the end, my limited budget allowed me to buy ONE bar of soap. Not a big fan of citrus-y scents, but since I love honey, I got the Honey I Washed The Kids, which featured a really sweet, pleasant scent. I’ve been using it for a couple of days now and what I can say is the quality IS much better than some of the commercial soaps which tend to splinter and sting. This was quite gentle on the skin and left a nice, lingering smell. My bathroom also smells like honey!

That, or maybe I’m just trying to justify spending RM45 on a bar of soap.

LUSH

Lot 4.23.00, Level 4, Pavilion Kuala Lumpur

 

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Author: Luna

Bibliophile/foodie. Drop me a line at erisgoesto@gmail.com

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