The Sales and Marketing Trap – How Companies Get You To Buy More Than You Actually Need

Ah, capitalism.  No matter how vigilant we try to be against the tricks of the trade, I’m pretty sure we’ve all fallen victim to seemingly ‘innocent’ marketing traps at one time or other. It’s the .99$ promos, the membership discounts, the buy-1-free-1 deals. We think we’re getting a bargain; that we’ve outsmarted the game. In reality, we’re all just suckers in a system designed to … Continue reading The Sales and Marketing Trap – How Companies Get You To Buy More Than You Actually Need

The Hype Is Real – Lush Finally Opens in Malaysia!

You can probably count on your fingers the number of beauty-related posts there are on this blog, lol. Not a beauty guru, and makeup isn’t really my thing. But soaps. Soaps I love. When I heard that the UK-based beauty and cosmetics brand Lush was finally opening in Malaysia at Pavilion Kuala Lumpur, I was pretty excited to go check out their store. Good thing I … Continue reading The Hype Is Real – Lush Finally Opens in Malaysia!

Eris Elaborates: Can You Really Earn Money From Blogging?

  Ah, the million dollar question. Can you really make money from blogging? At least, at a comfortable rate that you’d be able to afford the lifestyle often associated with being a, quote unquote, ‘lifestyle/travel/whatever-else-they-call-it blogger’. I mean, it all seems so glamorous. The food reviews. The makeup reviews. The product endorsements. The travel junkets. And on top of that, you get PAID FOR IT? … Continue reading Eris Elaborates: Can You Really Earn Money From Blogging?

Change or Be Changed: The Marketing Mantra in Today’s Business World

First published in EFY Magazine Vol.3 2016 Adapt, or lose out. This is the philosophy when it comes to marketing in today’s world, according to Celcom Axiata Berhad chief executive officer Dato Sri Shazalli Ramly. Speaking during the recent Asia Pacific Marketing Congress (Appies), he shared his insights on marketing in a fast-driven, rapidly changing consumer market. By Eris C Business today is not like … Continue reading Change or Be Changed: The Marketing Mantra in Today’s Business World