Subscription boxes were first introduced over a decade ago as a clever marketing strategy – but in the last few years, it has grown into a niche market of its own. I mean, who doesn’t like the idea of receiving a box filled with curated goodies? The mystery of its contents just adds to the anticipation and excitement.
In Malaysia, subscription box services are still fairly rare, with most of them centred around beauty or food – so I was surprised to find that we have one that caters to book lovers as well. Enter Bookish Bundle, a bi-monthly book subscription service which has been around since 2016. Run by a group of friends, the boxes are curated around a particular theme, and always contain a book plus various book-related goodies and artsy items, usually from local creatives.
I’ve been following their Instagram for awhile now, and decided to order their Skipping A Heartbeat box for the month of May. Based on the name, I guessed it had something to do with romance – a genre I do not typically read – so it was two firsts for me: subscribing to a box service, and also getting a romance novel for the first time. The box was supposed to arrive in early May, but due to delayed shipment, I received it at the end of May instead.
And here’s the unboxing! PS: If you haven’t subscribed to my Youtube channel yet, why haven’t you? 😛 #shamelessplug
A quick look at the items fresh out of the box. So aside from a romance novel called Twice Shy by Sarah Hogle, the box also includes a cute poster of couples from popular literature, a photo frame with an art print, a bookmark corner, a thoughtful note from the Bookish Bundle team which doubles as a decorative card, an Amortentia (Love Potion from the Harry Potter universe) brooch, and a homemade butter cookie.
A nicer photo taken during the day (minus the cookie, because I was hungry).
My favourite item of the lot – super adorable design!
I’m one of those monsters that dog-ear my pages – but I guess I won’t have to do that now that I have this bookmark corner. The constellation pattern is nice too. BTW, Mybookbudz is a small local business that makes book sleeves and table sleeves. You can check them out and support the biz on Facebook.
I’m not really one for posters, but the illustrations are cute. I also don’t recognise many of the characters because as I’ve said, I don’t read romance/drama often. The only ones I recognise here are Peeta Mallark/Katniss Everdeen from The Hunger Games, Ginny Weasley and Harry Potter, and Bella Swan and Edward Cullen from Twilight (latter I know from the movies, coz I didn’t read the books).
The synopsis says it’s about a woman who inherits a house in the Smokies and goes to claim her inheritance, only to find that as part of the conditions, she has to share everything with a grouchy housekeeper. Haven’t had time to read this yet, but the summary reminds me of a Hong Kong movie from the 2000s called Summer Holiday.
Overall, I’m pretty happy with my Bookish Bundle subscription box – there are some items I like more than others, but they’re all nice in their own way, and it feels good to be supporting local businesses whilst getting something I can enjoy.
If you’re keen on getting your own subscription box, go to instagram.com/bookishbundle – they regularly post updates and when orders are open for the next boxes. Each box is priced at RM95 for West Malaysia, and RM100 for East Malaysia (inclusive of shipping).