International fashion brand CERRUTI 1881 recently relaunched its kiosk at IOI City Mall Putrajaya — making Malaysia the first market worldwide to introduce the new kiosk design concept. The occasion also featured the unveiling of its Fall/Winter 2026 (FW26) watch collection and a special appearance by Malaysian actor Aedy Ashraf.

Themed “A New Chapter”, the transformation features a restyled brand logo with a new typeface. Shoppers can also expect a more streamlined layout that makes it easier to browse through the brand’s offerings, as well as expansive, illuminated glass displays that span nearly the entire wall of the kiosk.

The refreshed setting brings the timepieces into focus while retaining the sophistication and character that long-standing fans of CERRUTI 1881 have come to know and love.

The relaunch also marks another milestone in CERRUTI 1881’s longstanding partnership with A.D. Time Sdn Bhd, which has served as the brand’s distributor in Malaysia since 2005. “We want customers to feel inspired when exploring our collections, and find timepieces that reflect their individual tastes and lifestyles,” says A.D Time Sdn Bhd executive business director MB Lim.

This certainly seems to be Aedy’s sentiment with his CERRUTI 1881 Lucardo (RM1,999 – RM2,099) , which he says he likes for its bold appearance and versatility.

“For me, a watch is more than just something that tells the time. It’s also part of how I express my personal style. What caught my attention about the CERRUTI 1881 Lucardo is its bold design and the intricate mechanical details on the dial. I like how it makes a statement without being too over the top, and I can see it complementing both formal and casual looks,” he says.

The automatic timepiece sports a layered, openworked dial showcasing the intricate mechanical detailing within, as well as industrial-inspired elements with refined finishes. The contrasting rose gold accents paired with black, plus a distinctive textured strap, gives the watch an air of masculine sophistication.

Ladies are not left out as there is the CERRUTI 1881 Norcia Mini (RM1,499 – RM1,559). Inspired by classic jewellery design, it features a delicate oval-shaped case, crystal-set bezel, and elegant multi-link bracelet suitable for both everyday wear and special occasions. The emerald green sunray dial paired with gold detailing and Roman numeral markers provide classic flourishes while still maintaining a contemporary style.

The refreshed CERRUTI 1881 kiosk is located at Lot LG-K2, Lower Ground Floor, IOI CIty Mall, Putrajaya. For more information, visit instagram.com/adtimemy/.