Late last year, Malaysia announced this huge Visit Malaysia 2020 campaign, aimed at drawing international and regional tourists to the country. This had to take a backseat due to the coronavirus pandemic, which decimated the tourism industry. Empty hotel rooms and high costs resulted in the closure of several prominent hotels, including Four Points Sandakan, G Tower Kuala Lumpur, Parkroyal KL and Ramada Plaza Melaka.
Our Prime Minister recently announced that Malaysia is ready to go into the ‘recovery’ phase, and a lot of rules have been relaxed – chief among them that interstate travel is finally allowed (it was previously banned during the Movement Control Order, which started on March 18). While international travel is still off-limits, domestic tourism is encouraged to help revive the economy.
While domestic travel to revive the economy is a good measure (the number of unemployed has already reached 600,000, and the rate is expected to go up to 5.5 pc – the highest in a decade) I do hope that people realise that this coronavirus thing isn’t going away anytime soon, so they should still practice caution even if they’re on a holiday, because we don’t want another wave of infections. Personally, I’m waiting until I feel safer to do so.
In line with the government’s call to promote domestic tourism, Tourism Malaysia released a promotional video on their Youtube channel, which I think was originally slotted for earlier but they can only do it now after the PM’s announcement. Kudos to the team as well as their creative agency, as I think it is really cool and highlights the amazing things that our country has to offer.
Dubbed ‘Discover Breathtaking Malaysia’, the video has a fun and engaging vibe that is aimed at the younger Insta-travel generation, so it’s quite different from the usual promo vids that we’ve been getting for decades, lol. It also won Silver at the Telly Awards 2020 for the Travel/Tourism category, beating 12,000 other entries. Some have been hating on the vid saying that it doesn’t embody the essence of Malaysia due to the K-pop-esque music, but I think it works for the audience it is intended for, and you can’t be a dinosaur yelling ‘tradition!’ all the time when the world is leaving you behind.
Are you ready to travel again? Which place are you intending to travel to once travel restrictions are lifted? Share your thoughts with me in the comments below! 🙂