Remember that defining jingle ? ‘Maybe she’s born with it, Maybe it’s Maybelline’. 

I know you sang that in your own head. 😀

After  years in the industry, Maybelline New York has finally revamped their brand with a new tagline : Make It Happen, to stay relevant to a new generation of women. They introduced a range of products and ‘It’ girls who come from all walks of life, to represent the new ‘face’ of the brand.

 

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The center court of Mid Valley Megamall was crowded with guests, beauty bloggers and media.

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The ‘It’ girls (left) and guest finalists from Asia’s Next Top Model 2015, who showcased the looks done using Maybelline products.

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Makeup in session.

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They gave media a starter kit each 🙂 There’s White Superfresh powder liquid, Magnum Barbie mascara, blacker than black eyeliner, and rosy Matte lipstick.

Now if you know me, you’ll know that I don’t wear makeup… often. Coz I’m constantly rushing from one place to another and it makes me feel uncomfortable. But I know how makeup purportedly gives ‘confidence’ to a lot of women. It’s just not my thing, beyond eyeliner. I respect those who choose to wear it though – Idk how you guys do it all day, everyday. It’s hard work!

You might have noticed that this post is pretty short. Let’s just say I found the event and theme to be a little… shallow for my taste. It wasn’t about ’empowerment’ as they wanted to position it, and the campaign seemed pretentious.

I liked their old tagline better lol.

 

I took a break from blogging for a bit – just finished rushing my magazine deadline and I really want to take this time to rest. And play Borderlands 2.

Ciao!