*first published on efy.com.my on January 6 2016
Jan 14 – 16 | 10am – 6pm | Matrade Exhibition and Convention Center |
Did you know that Southeast Asia is expected to consume up to 28mil to 30mil bags of coffee by the year 2020? Now that’s a LOT of coffee!
This is due to increasing urbanisation in countries such as Malaysia, which has nurtured a growing ‘café culture’ and a demand for specialty drinks.
Now, coffee lovers are in for a treat next month as Café Malaysia, the country’s first international café equipment, supplies and technology exhibition, will be returning to Kuala Lumpur from Jan 14 to 16 2016.
Held for the second year running by Conference and Exhibitions Management Services (CEMS), the event at Matrade Exhibition and Convention Center, will feature 150 exhibitors from 15 countries and is set to attract some 12,000 visitors.
“We decided to bring Café Malaysia to KL following overwhelming support for our Café Asia show for the past three years in Singapore,” said CEMS group managing director Edward Liu.
“Singapore is a relatively small market, so we’ve always organised shows there in order to cater not only to the Singaporean market, but also for the bigger market of Asean countries,” he added.
“We came to realise that many café owners who came from Malaysia were very interested in establishing an association for specialty coffee suppliers. Hence, the birth of the Malaysian Specialty Coffee Association and subsequently, Café Malaysia,” Liu (left) explained.
Some of Café Malaysia 2016’s highlights include more exhibitors bringing in specialty coffees from different countries, such as Ethiopia, Kenya, Jamaica and South America.
“Vietnam also produces fairly good coffee and Indonesia has its own Luwak coffee. We hope to showcase a wider variety of specialty coffees at our event,” Liu went on.
In addition, there will be a section called Sweets & Bakes Malaysia, to introduce bakers, equipment suppliers and technology in the field of baking and confectionery.
The event will also see the search for Malaysia’s top coffee makers through three championships; namely the Malaysian Barista Championship, Malaysia Latte Art Championship and Malaysia Brewer Cup. The contests are sanctioned by World Coffee Events and the winners will represent Malaysia on the world stage.
“We hope that this will put Malaysia on the world map of the coffee and tea industry, and promote it within the country,” Liu enthused.
Café Malaysia 2015 proved to be a success, with over 8,000 visitors from 27 countries visiting. Liu promises a bigger and better show this year.
“We’re expecting 4,000 trade visitors – people from the café industry, suppliers and café owners, and some 8,000 members of the public,” Liu predicted.
On the coffee industry in Malaysia, Liu said that the outlook was very positive. “The per capita consumption of coffee is very high now in South East Asia, led by countries such as Malaysia, Singapore and Indonesia. Cafes are mushrooming. It is a lifestyle,” Liu enthused.
He estimated RM9.4mil in sales to take place. “Exhibitions like this generates business and are big facilitators of the economy. Business is generated not only through sales but through exhibitors and visitors coming in from abroad. They will spend on airfare, hotel accommodation, transport, food and entertainment,” he said.
Consequently, Liu hoped that the event will help to drive the local F&B industry by opening up more job opportunities and avenues for employment.
Café Malaysia 2016 will be running from Jan 14 – 15 from 10am to 6pm (trade visitors only) and Jan 16 from 10am to 5pm (open to the public). Admission is free.
For details, visit http://www.cafe-malaysia.com