Remember last year’s Indomie-inspired shoes by Indonesian designer Jonathan Gustana? If not, here’s a refresher:
Indomie is probably Indonesia’s most popular instant noodle, renowned across the world. The 20 pairs of customised Nike Air Jordans went for 3.3 million rupiah (RM 988) each, and they were sold out within two days.
Taking a leaf out of the food-into-fashion trend, Batu Pahat-based designer Wan’s Handmade has turned two beloved Malaysian staples – Hup Seng Cream Crackers and Gardenia Bread – into wearable fashion! The project, part of Wan’s Plastic Reborn Project utilises packaging from these brands to create adorable and nostalgic bags, giving them a new lease of life.
Of course, people are going crazy for the bags – who doesn’t love Hup Seng ? Founded in the 1950s in Batu Pahat by four brothers, the brand is an iconic part of every Malaysian’s childhood – there’s nothing more satisfying than dunking these crackers into Milo for breakfast, or as a tea time snack.
Gardenia, of course, is another staple of Malaysian life. It was so sought after during the quarantine, the company actually had to step up production to meet demands – so it’s only fitting that you can show your love for the brand by wearing it as a fanny pack or crossbody bag lol.
*Photos courtesy of Wan’s Handmade’s Facebook page.