The Sales and Marketing Trap – How Companies Get You To Buy More Than You Actually Need

Ah, capitalism.  No matter how vigilant we try to be against the tricks of the trade, I’m pretty sure we’ve all fallen victim to seemingly ‘innocent’ marketing traps at one time or other. It’s the .99$ promos, the membership discounts, the buy-1-free-1 deals. We think we’re getting a bargain; that we’ve outsmarted the game. In reality, we’re all just suckers in a system designed to … Continue reading The Sales and Marketing Trap – How Companies Get You To Buy More Than You Actually Need

PIDM & Lat AdCampaign Collaboration

For many Malaysians, Datuk Lat needs no introduction. A national icon, many of us remember growing up with his multicultural cast of comic characters, each very relatable to daily Malaysian life. After going into semi-retirement, Lat is back with Perbadanan Insurans Deposit Malaysia (PIDM), helping them to translate difficult financial concepts into something that is easy to understand in their latest ad campaign. The reason … Continue reading PIDM & Lat AdCampaign Collaboration