Starbucks Malaysia Reimagines Raya with New Offerings

We’re just a few weeks shy of Hari Raya Aidilfitri. This year’s celebrations will be a little subdued due to the COVID-19 pandemic, but Starbucks Malaysia is keen to inject some colour into the festivities – through several exciting new Raya beverage and merchandise offerings.

IftarTogetherCombo

I’m sure everyone is missing Air Jagung, which is a must-have at Ramadan bazaars. Taking inspiration from this popular drink, Starbucks has come up with the new Caramel Sweet corn Frappucino – beautifully crafted with premium sweet corn sauce, luscious milk and a generous drizzle of caramel sauce, topped with green tea whipped cream. You’ll feel as if you’re at the heart of the warm, bustling Ramadan markets again!

Starbucks® Chewy Kurma Cookies

Dates are another commonplace during the Ramadan and festive season, and the delectable Chewy Kurma Cookies, a combination of rolled oats, dates and hints of cinnamon, can be enjoyed with close family members at home, or delivered to relatives and friends.

Grab app or Foodpanda app customers can order both items at a special price and have them delivered to your preferred address. Alternatively, order the Starbucks Iftar Together Combo set, where you can get two Grande-sized handcrafted beverages and one slice of cake for only RM29.90.

Aside from its usual beverages, cakes and pastries, Starbucks Malaysia is also offering merchandise through the mobile apps, which can be an option for many if they feel like doing their Raya gifting this season remotely. The brand’s beautifully designed Raya Cups and matching Cup Sleeves for this year are created locally by the Starbucks team in Malaysia and make for wonderful gifts.  The designs combine the very traditions of Malaysian batik with The Fanous, the decorative lanterns that has since become synonymous to Ramadan and Aidilfitri. These lanterns are also significant during these uncertain times as a beacon of hope, and as a light that will keep shining despite the circumstances.

Ramadhan-RM50

The local team has also designed a one-of-a-kind Aidilfitri 2020 Starbucks Card. The card’s main feature is its Malaysian Batik pattern with an intricate floral design, and pigments of various shades of green that have been coloured in by hand. The card this year is also unique as it is made from paper, which makes them a more sustainable option. With a minimum activation of RM50, this card is perfect to share with a loved one.

The Iftar Combo Set is available at all stores from 12 May onwards. The Caramel Sweet Corn Frappuccino, Chewy Kurma Cookies and the Aidilfitri 2020 Starbucks Card is already available in all stores nationwide, while stocks last.

For more information, visit the Starbucks Malaysia website at www.starbucks.com.my

Starbucks Malaysia Launches New Winter Menu – And It’s All About That Tea

It may be summer all year-round in Malaysia, but that doesn’t mean we can’t sip on some cool beverages and imagine we’re somewhere nice and frosty (while we melt in the blazing heat)!

Enter Starbucks’ latest winter offerings – The Pure Matcha series – which is inspired by Japanese tea culture. Made from premium micro-ground matcha sourced from first-harvest green tea leaves grown in Japan, there is an emphasis on preparation of ingredients and balance of flavours, to produce a cup of pure green tea goodness. Expect a subtly sweet aftertaste, fresh green notes and a silky finish – perfect for tea lovers!

Winter Beverages 1

Marrying three distinctive flavours from Japanese cuisine is the Black Sesame Pure Matcha Latte with Taro Foam. Fun, indulgent and colourful, the beverage blends Starbucks pure matcha with a velvety black sesame sauce, topped with a frothy layer of aromatic purple taro foam – for a nutty, earthy and rich flavour explosion.

The Caramel Pure Matcha Chocolate Chip Frappuccino will appeal to fans of kakigori, as it was inspired by the Japanese shaved ice dessert. Pairing matcha with chocolate and caramel, no-sugar green tea powder is blended with milk, bits of chocolatey java chips, before being topped with whipped cream and a decadent drizzle of caramel sauce.

Winter Beverages 2

Another one to try is the Okinawa Brown Sugar Latte, a comforting and indulgent seasonal favourite. A signature of the Okinawa region in Japan, Okinawa brown sugar has a deep and complex flavour that lends a hint of mellow sweetness to Starbucks’ signature espresso. The drink is then topped with an airy milk foam and swirl of brown sugar drizzle.

Coffee lovers are not left out, as the brand’s latest Winter Coffee Beans, produced in the volcanic Atitlan region in Latin America are used for the the Starbucks Guatemala Atitlan – carrying a bright citrus acidity, elegant aromas of orange blossom, and deep notes of sweet caramel and milk chocolate.

Starbucks® Zodiac Rat Mug

To usher in spring and the Lunar New Year, there will be Starbucks exclusive Year of the Rat merchandise, with cute, rat-inspired mugs, tumblers, water bottles, cold cups and an adorable Rat Bearista Bear. Food offerings also abound, with items such as the spicy and creamy Baked Tuna Pasta, Apple Multiseed Bread, Orange Muffin with Cranberry and Cream Cheese, Classic Walnut Cookies and Golden Treasure Cupcake.

Starbucks® Zodiac Rat Bank

Starbucks® Bearista Bear Rat

All of the above offerings are available at all Starbucks Malaysia stores from 7 January 2020 for a limited time only.

 

*Photos courtesy of Starbucks Malaysia and GO Communications

 

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