Change or Be Changed: The Marketing Mantra in Today’s Business World

First published in EFY Magazine Vol.3 2016 Adapt, or lose out. This is the philosophy when it comes to marketing in today’s world, according to Celcom Axiata Berhad chief executive officer Dato Sri Shazalli Ramly. Speaking during the recent Asia Pacific Marketing Congress (Appies), he shared his insights on marketing in a fast-driven, rapidly changing consumer market. By Eris C Business today is not like … Continue reading Change or Be Changed: The Marketing Mantra in Today’s Business World