Change or Be Changed: The Marketing Mantra in Today’s Business World

First published in EFY Magazine Vol.3 2016 Adapt, or lose out. This is the philosophy when it comes to marketing in today’s world, according to Celcom Axiata Berhad chief executive officer Dato Sri Shazalli Ramly. Speaking during the recent Asia Pacific Marketing Congress (Appies), he shared his insights on marketing in a fast-driven, rapidly changing consumer market. By Eris C Business today is not like … Continue reading Change or Be Changed: The Marketing Mantra in Today’s Business World

Business With Heart: Ricoh Malaysia’s Peter Wee

*first published online at http://www.efy.com.my on September 10 2015.  Despite his lofty position as Ricoh Malaysia’s managing director, Peter Wee comes across as a humble and approachable man. His passion is infectious when he speaks about the printing industry and how he runs the business. “Our philosophy isn’t just profit,” Wee told EFY in an exclusive interview. “We make profits, but we have a responsibility … Continue reading Business With Heart: Ricoh Malaysia’s Peter Wee