Fans of Salvatore Ferragamo are in for a treat, as the Italian luxury brand celebrates a new chapter in its history with the debut of their Pre-Fall 2017/18 Women’s Footwear Collection – the first created by Paul Andrew, the category’s newly appointed design director.
The new designs see Andrew putting to centerstage founder Salvatore Ferragamo’s lifelong dedication and obsession with craftsmanship, innovation and fit – essential values that were as vital to the craft today as it was in 1927, when the brand was founded.
High tech meets high-craft in a series of sharply punctuated groups, where Andrew harnesses state-of-the-art technology and the savoir-faire of Italy’s finest artisans. Timeless icons and design gestures have been reimagined and recast, from the signature black and gold and a ‘column heel’ from the late 1930s, to a reconceived ‘F’ wedge and the new flat: A sneaker in Neoprene or technical stretch rib knit.
Fit standards have also been adjusted for today’s global clients, motivated by the belief that the success of a design is measured not only through its visual evidence, but also its experience.
“My concept for the collection was simply to highlight the fundamentals that made Salvatore such a profound and groundbreaking presence in his field and to express those values through designs that are relevant to a new generation of strong, discerning women.” – Paul Andrew
The pre-fall 2017/18 Women’s Footwear Collection is available to purchase in stores and online at ferragamo.com.
Kuala Lumpur outlets:
Bukit Bintang: 168 Jalan Bukit Bintang, Lot 2.20 & 3.22, 55100 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Mid Valley: Mid Valley City, Lingkaran Syed Putra, G-220, 59200 Kuala Lumpur, Malaysia
Suria KLCC: Kuala Lumpur City Centre, G32, 50088 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia